Food for Thought - Winners
Real LifeCase Studies-Winners
Here are our picks - real life examples of companies engaging and inspiring while staying "on brand."
Heineken's "World's Apart"
Balm for a polarized world. Heineken took advantage of long form YouTube to for its "World’s Apart" campaign. The campaign put people with unbeknown but opposed political and social worldviews in a room together to work on a common task. Despite their differences, they get to know each other as they work together.
In the end, Heineken is selling beer but chooses to emphasize the social benefits of having a beer - together.
The net effect of watching the video is hope. That’s a giant positive association for a brand.